Opel Rebrand 2020

Opel is the German carmaker from Rüsselsheim, now part of Stellantis, with Vauxhall as its UK twin. After leaving General Motors for PSA and then Stellantis, it needed to look like a progressive electric brand, and its cars were already more progressive than its communications. Its 2020 New Opel identity, by Velocity McCann, draws on progressive German culture and strips back to essentials, slimming the ring so the Blitz leads, as Opel sets out to bring innovation and mobility to more people.