Renault Rebrand 2021

Renault is a French car brand. Buyers now wanted sustainability, affordability and flexibility, cars themselves were becoming a barrier, and Renault wanted to become a mobility brand for a new era, leading with the brand rather than its models. Launched with the Renaulution plan, its 2021 identity by Landor & Fitch and Renault Design redraws the diamond, in use since 1925, so it can stand on its own and move across every screen, built around the idea of feeling alive.