Oppo Rebrand 2019

OPPO is a global camera-phone brand with more than 200 million users and around 200,000 retail points in China. After a decade of mobile photography, its brand no longer scaled across those stores and new markets, and it needed one simple system for developed and emerging markets alike. Pentagram's 2019 identity, led by Eddie Opara over two years, rebuilds the existing logo rather than inventing a new one, aiming to show the beauty of camera technology with craft in every detail.