Sanity Rebrand 2026

Sanity is a content platform that companies such as Figma and Puma use as infrastructure. It had to earn credibility with both marketing executives and demanding developers, groups that seldom trust the same brand, while conveying both stability and open collaboration. Bleed's 2026 identity lifts Sanity from headless CMS to content operating system, the hub where teams create, organize and distribute content, borrowing operating-system language to bring order without holding back creativity.