Embuild Rebrand 2022

Embuild is the new name for Confederatie Bouw, the Belgian construction association founded in 1946, which unites 12 local associations, three regions and 17 professional bodies. The old name sounded dated and suggested house-building rather than a sector that also covers installers, infrastructure and digital, and it needed a lasting name that worked nationally, regionally and for trade groups. Hoet Hoet's 2022 identity is built on unity, progress and the variety of careers in construction.