The best rebrands of 2026

Our editors' picks of the year's rebrands and new brand identities, newest first. The list grows as new work lands.

  1. Zero 2026 brand identity by Verve

    Zero

    Brand identity · Verve

    Zero, based in Helsinki, is an AI-native sales platform built to replace the CRM and the tools bolted around it, serving everyone from a lone founder managing a full pipeline to revenue teams that hand tasks to agents.

  2. Wabi 2026 brand identity by Dumbar

    Wabi

    Brand identity · Dumbar

    Wabi lets people make, share and remix apps using AI prompts.

  3. Calendly 2026 brand identity by Smith & Diction

    Calendly

    Brand identity · Smith & Diction

    Calendly is a scheduling product that has grown into a small-business suite covering scheduling, notes, contacts, payments and an AI assistant called Callie.

  4. Amperos 2026 rebrand by Together

    Amperos

    Rebrand · Together

    Amperos is a US healthcare revenue-cycle company that helps providers recover insurance claims they have already earned, pairing AI agents with experienced specialists.

  5. Spade 2026 brand identity by Made Together

    Spade

    Brand identity · Made Together

    Spade offers a real-time enrichment API that turns raw payment data into precise, auditable insight for banks, fintechs and platforms.

  6. Ideogram 2026 brand identity by How&How

    Ideogram

    Brand identity · How&How

    Ideogram is an AI-powered image generation platform for creatives.

  7. Zentra 2026 brand identity by Estúdio Gole

    Zentra

    Brand identity · Estúdio Gole

    Zentra is a US sleep supplement brand selling melatonin-free gummies, made in the USA, for adults who have trouble sleeping.