TBWA Rebrand 2026

TBWA is a global collective of advertising agencies that had recently grown larger. It needed to unite them without flattening their cultures, and to stand out through judgment and craft when rivals share the same generative tools and polished work looks increasingly alike. Its 2026 identity, by in-house design discipline Design By Disruption (DxD), treats a personal point of view as a strategic advantage, linking offices through shared equities while each adds its own marks and character.