TBWA Rebrand & Brand Identity

TBWA is a global advertising network of nearly 300 agencies that calls itself The Disruption Company. Its 2022 rebrand, led by Design By Disruption (DxD) with TBWA\Chiat\Day LA, keeps the brandmark, the yellow backslash and the Disruption symbols, and adds a typeface drawn from the logotype and the backslash's 20-degree angle, a tool that glitches its letters, and room for each office to speak in its local culture. The network had grown from ad agency into a total brand-experience company.