GUT Rebrand 2023

GUT is an independent creative network founded in Florida in 2018, now with more than 500 people in over seven countries and a mission to get the world to follow its gut. The logo &Walsh drew in 2019 still worked, but offices from Miami to São Paulo and Amsterdam were each inventing their own look for everything else. &Walsh's 2023 identity grows it into a shared brand library, so every office draws from the same kit.