Schweppes Rebrand 2026

Schweppes is the world's first commercially bottled soda, founded by Jacob Schweppe in 1783, and the brand that set the standard for Indian tonic water. It had drifted toward the mass market as a craft market worth around $1 billion took over the codes of quality, and it needed to show 240-plus years of authority without chasing a trend it started. Jones Knowles Ritchie's 2026 refresh mines its archive rather than reinventing, built on the idea that taste is earned over time.