Badoit Rebrand 2024

Badoit is a French sparkling table water from Saint-Galmier, with a history going back to 1778 and now part of Danone Waters. Once distinguished, it had lost its uniqueness and meaning, and needed to reclaim a premium, convivial place in French gastronomy. Dragon Rouge's 2024 identity is an evolution rather than a reinvention, pairing heritage with originality, bringing the historic Saint-Galmier spring kiosk into the logo and carrying one brand territory across the whole range.