Domino's Rebrand & Brand Identity

Domino's is the world's largest pizza company, serving delivery and carryout. WorkInProgress' 2025 rebrand, its first refresh in 13 years, keeps the domino tile logo but heats its two signature colors, thickens the lettering and stretches the name into Dommmino's so it says mmm in place of a tagline. Domino's had come to be seen as a tech business that happens to sell pizza, and wanted attention back on the food and a new generation of fans.