PizzaExpress Rebrand 2023

PizzaExpress is a British pizzeria founded by Peter Boizot in Soho in 1965, and for over 20 years the UK's number-one chilled pizza. With competition growing, its supermarket range needed a masterbrand that could cover everything from everyday pizzas to special occasions while keeping the memories of the restaurants, from first dates to family tables. Brandon's 2023 retail identity draws on the brand's archive of jazz and art to bring the restaurant home, for weeknights and treat nights alike.