Burger King Rebrand 2021

Burger King is the flame-grilled fast-food chain founded in 1954, part of Restaurant Brands International. Its food had improved, with artificial additives coming off the menu, but the look still felt synthetic, and the identity had fractured until the Whopper was sometimes better known than Burger King. Jones Knowles Ritchie's 2021 identity, its first full overhaul in over 20 years, made with the in-house team, starts from the food and revives the 1969 to 1998 bun logo.