Nesquik Rebrand 2023

Nesquik is Nestlé's flavored milk brand, sold as powder and ready-to-drink. It needed to keep kids' affection while helping parents with nutrition, movement and healthy habits, and to reach teens online. FutureBrand's 2023 identity repositions its character Quicky as an ally for today's families, gives him a body that works on screen and in the real world, and builds a world around him for every age, with social media first.