Phageguard Rebrand 2023

Phageguard is a Wageningen food tech company that uses bacteriophages to fight Listeria, Salmonella and E. coli during food processing without altering how food tastes, looks or smells. Food safety rarely feels proactive, and it needed a full rebrand so a natural product would not look like a cheap pesticide and so processors would understand phages and why to use them. Verve's 2023 identity positions Phageguard as the future of food rather than niche biotech, framing phages as nature's shields.