Pinterest Rebrand 2021

Pinterest is a visual discovery platform. As social feeds turned browsing into a passive habit, it needed to feel like a look ahead rather than another feed of what others had already done, and its quieter 2020 look did not suit a home of inspiration. Made Thought's 2021 identity, created with Pinterest's in-house team, keeps the P mark and puts Pinners at the center, treating inspiration as a spark that gets people planning, dreaming and then off their phones to make things.