Qoqa Rebrand & Brand Identity

QoQa is a Swiss community flash-sale platform based in Bussigny, with around a million members after 18 years and worlds including Qwine, Qsport, Qhome and Qids. Base Design's 2024 rebrand swaps a logo set in a stock typeface for a new one that recalls the early days, a heavy outlined QoQa whose four counters play as circles, and gives Otter a facelift as an avatar members can make their own. After eleven brand worlds, the old look no longer matched the community's energy.