QuidelOrtho Rebrand 2023

QuidelOrtho is the diagnostics company formed when Quidel and Ortho Clinical Diagnostics merged in 2022. Lab staff, hospital administrators and clinicians cared about accuracy and reliability more than a new logo, and the combined brand needed to stand for precision and care from labs to hospitals to homes. Siegel+Gale's 2023 identity, covering the name, logo and expression, builds precision and empathy into every part, aiming to make diagnostics a path to a healthier future for all.