Raycash Rebrand & Brand Identity

Raycash is a consumer fintech spun out of cryptographic security firm Zama, offering private, borderless banking where people hold their own money. Ashfall's 2026 rebrand keeps the technology in the background and leads with what people can do, treating the app as the main brand surface, with a wordmark in which light runs across the letters as a card shape passes through. It had to make encryption, stablecoins and self-custody feel like an everyday bank, without crypto clichés or jargon.