Swiss Post Rebrand 2024

Swiss Post is Switzerland's postal service. Separate lockups for each language region, plus color variants, had made the brand cumbersome and hard to use on screens, yet it still had to feel like the familiar postbox on every street. Jung von Matt's 2024 identity, made with UPSET for the Post's 175th birthday, replaces them with one compact mark drawn from its strongest past symbols, uniting every language region under one logo just as the Post connects the country.