Toca Boca Rebrand 2024

Toca Boca is a Stockholm studio, founded in 2011 to make games where kids can have fun and be themselves, with around 60 million monthly players. As its universe grew, notably with its first multiplayer game, Toca Boca Days, it needed a parent brand that could hold different house styles without losing its spirit. Bold Scandinavia's 2024 identity is built on boundless play: as kids set, break and change rules in play, the system sets rules for consistency and breaks them for expression.