Trust Rebrand & Brand Identity

Trust, formerly Trust Wallet, is a self-custodial crypto and Web3 wallet with more than 70 million users. Lovework's 2023 rebrand shortens the name to Trust, redraws the shield as a stronger two-tone companion that flips between light and dark mode, and adds a handcrafted wordmark bookended by its two T's. The aim was to grow from a wallet into a gateway to Web3, where jargon is a barrier, while keeping the simplicity users had known since 2017.