Wise Rebrand 2023

Wise is a global money account with around 16 million customers, founded in 2011 as TransferWise and renamed in 2021. Twelve years in, the product had outgrown transfers into spending, receiving and growing money, but the rename had not brought a full visual system, and imitators crowded the space. Ragged Edge's 2023 identity, made with Wise Design, positions Wise not as a better bank but as a new money system that works for anyone, anywhere, both accessible and distinctive.