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ZK Nation 2025 rebrand by Wednesday: brand identity reveal
ZK Nation logo

ZK Nation

ZK Nation Rebrand & Brand Identity

Wednesday·Finance·2025

ZK Nation is the governance community of the ZKsync protocol, launched in 2024 with the ZK token, in which token holders, a Security Council and a group of Guardians share decisions under the nonprofit ZKsync Association. Wednesday's 2025 rebrand keeps ZKsync's twin-arrow mark and sets ZK Nation and the protocol in one shared system, giving the community its own lockup and a kit of signal flags, as if for a nation that lives onchain.

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Lorem ipsuLorem ips
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Lorem ipsuLorem ipsum
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Lorem iLorem ipsLorem ipLorem ipsum d

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ZK Nation among blockchains and DeFi

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On the expressive, approachable sideTop third for approachability. Brand 25 leads
ExpressiveRestrainedPreciseApproachableZK NationBrand 25Brand 6Brand 3Brand 18Brand 17Brand 5Brand 15Brand 29Brand 8Brand 28Brand 10Brand 7Brand 26Brand 13Brand 12
A rare lime hereIn 2 of 30 palettes here
2018’19’20’21’22’23’24’25
Two hues in one paletteMost others use one or two
Rare hereUnder 1 in 5 others use each
  • #Witty
  • #Characters
  • #Display
  • #Geometric
  • #Playful
Closest: Brand 11 and Brand 6Furthest away: Brand 3
Brand 111 close colourBrand 61 close colour

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