Al Hilal Rebrand & Brand Identity

Al Hilal is a Riyadh multi-sport club founded in 1957 and Asia's most decorated club, with 65 titles. Interbrand's 2022 rebrand swapped its beveled crest of a moon and ball for a plain blue shield whose crescent arcs read as both a Latin H and the Arabic letter ھ, drawing the whole system from the name, which means crescent moon. The club wanted to reach beyond results into lifestyle, women's sport and global merchandise as Saudi Arabia itself transformed.