Channel 4 Rebrand & Brand Identity

Channel 4 is the UK's publicly owned, commercially funded broadcaster, with 11 linear channels and the country's biggest free streaming service. Pentagram's 2023 rebrand, made with in-house agency 4creative, renames All 4 as Channel 4 and reassembles Lambie-Nairn's 1982 blocks into one whole 4 after eight years broken apart, set in a single Arsenic Green and always leading layouts. Viewing had splintered across streaming and social, and younger audiences no longer separate TV from streaming.