Figma Rebrand 2024

Figma is a collaborative design and build platform whose users now reach well beyond designers, with only about a third still calling themselves one. Its 2019 identity was made for a single product and a designer audience, and could not speak for several products, a festival-sized Config and a community of builders. Figma Brand Studio's in-house 2024 identity keeps the F and rallies around building by design, in a system meant to last five years.