Semrush Rebrand 2020

Semrush is an online visibility platform for marketers, covering SEO, content, research, ads and social. By 2020 it had grown from a 2008 SEO tool into a full platform and needed a face that could travel across products, social and events without looking like another generic SaaS dashboard. Shuka's 2020 identity, made with the in-house team, keeps and streamlines the original fireball and treats the brand as an engine in constant motion, where data becomes fuel for marketing.