Semrush Rebrand & Brand Identity

Semrush is an online visibility platform for marketers, covering SEO, content, research, ads and social. Shuka's 2020 rebrand, made with the in-house team, keeps the original fireball but streamlines it into an orange disc cut by a flame, and treats the brand as an engine that never stops, with color, type and icons showing the spark at work across each product. Grown from a 2008 SEO tool into a full platform, Semrush needed a face unlike another gray SaaS dashboard.