VUS Rebrand 2025

VUS, the Vietnam USA Society English Centers, is a nationwide English-education system in Vietnam with a 30-year legacy. In a competitive market, it needed one image that could sync across its centers, classrooms and apps, and speak to kids, teens, adults and teachers at once. Line Collective's 2025 identity moves VUS from a static logo to a flexible brand ecosystem, freeing its old swoosh into a line that stands for the learner's journey, guidance and open-ended opportunity.See the VUS brand identity