Netflix Kids & Family Rebrand 2023

Netflix Kids & Family is the home of Netflix's children's and family titles, organized by age. A simple Kids profile had expanded into publishing and marketing with no shared look, and its cues for different ages did not connect. Hello Monday's 2023 identity, made with Netflix's in-house team, builds on Netflix's existing DNA while giving Jr, Kids, After School and Family their own character, making clear the service welcomes every member of the family.