LALIGA Rebrand 2023

LALIGA is Spain's professional football association, home to 42 clubs and broadcast around the world. After a decade of growth it was still seen as a competition rather than a brand, its wider work went unseen, and the arrival of EA Sports as title partner made the gap obvious. Grávita's 2023 identity, built on strategy by Picnic, turns LALIGA into a flag of belonging, moving its center of gravity from the clubs to the fans who make it great.