Lamborghini Rebrand 2024

Automobili Lamborghini is the super sports car maker founded in 1963 in Sant'Agata Bolognese. As its Direzione Cor Tauri plan moved toward hybrid and electric cars, a communications kit unchanged for more than twenty years no longer expressed its mission. STRICHPUNKT DESIGN's 2024 identity, the first comprehensive logo change since 1998, makes the brand simpler and more versatile for digital life while keeping the bull that has identified the house since the 1960s.