Minecraft Rebrand & Brand Identity

Minecraft is the block-building game that reached 132 million monthly players by 2019, with merchandise, events and partners around it. Bold Scandinavia's 2022 rebrand, made with Mojang, distills the game's own look instead of inventing a new one, building logos, type, characters and items as blocks on its 16 by 16 grid and setting titles on two perspective planes. The brand had splintered, and Mojang wanted one structure where old and new material could sit side by side.