Twitch Rebrand 2019

Twitch is the live-streaming platform that grew from gaming into music, sports and creative work. After years of add-ons, its product and brand had drifted, and any change had to respect a community that tattoos the Glitch logo on itself. Collins' 2019 identity, made with Twitch Creative, evolves the brand rather than replacing it, putting creators first and giving each streamer's own colors a place across the product.