Pfizer Rebrand 2021

Pfizer is a global biopharmaceutical company founded in New York in 1849. Having shifted from a mix of consumer and pharmaceutical businesses to a science-led biopharma, it wanted to respect its history while showing it now led in science rather than followed, and to work digital-first worldwide. The 2021 identity by Team, a Brooklyn studio, with strategy by Landor & Fitch, opens up the pill-shaped logo Pfizer had used for some 70 years to reveal DNA, the code of life and of the company.