Intel Rebrand & Brand Identity

Intel is a semiconductor and computing company of 100,000 people. VMLY&R Brand ID's 2020 rebrand gave it the third logo in its history, dropping the swirl that had circled the name since 2006 and keeping the lowercase letters, with the square dot over the i as the only symbol, while Intel Inside stickers became a family of product badges. Intel had moved beyond the PC into data, AI and 5G, and its portfolio had grown to more than 60 brands.