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School of Fashion and Textiles 2023 rebrand by Toby Ng: new logo and identity
School of Fashion and Textiles logo

School of Fashion and Textiles

School of Fashion and Textiles Rebrand 2023

Toby Ng·Education

The School of Fashion and Textiles is The Hong Kong Polytechnic University's fashion school, spanning design, business and technology, created in 2022 from its 65-year-old Institute of Textiles and Clothing. It had to become a forward-looking fashion school while keeping its academic standing, balancing fast-moving trends with a lasting university brand. Toby Ng's 2023 identity is built around the thread, a symbol of collaboration across disciplines and of the school's path into the future.

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School of Fashion and Textiles: SFT Brand Color Palette, 2023 rebrand by Toby Ng
SFT Brand Color Palette
Color Palette
School of Fashion and Textiles Art Direction: Logo Rendering Asset, 2023 rebrand by Toby Ng
Logo Rendering Asset
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School of Fashion and Textiles Photography: Fashion Dress Form Measurement, 2023 rebrand by Toby Ng
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School of Fashion and Textiles Photography: Fabric and Material Selection, 2023 rebrand by Toby Ng
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