Telia Rebrand 2022

Telia Company is a Nordic and Baltic telecom operator founded in 1853, with around 20,000 people and millions of customers. It still looked slightly different in each market, and its mark fell apart on screens and at small sizes, so it needed one Telia everywhere without losing the pebble people already knew. Kurppa Hosk's 2022 identity refines the brand rather than reinventing it, making it more inviting rather than louder, with a toolbox that keeps quality consistent across countries.