The Knot Rebrand & Brand Identity

The Knot is a wedding-planning marketplace and app whose vendor marketplace counts more than 200,000 pros. Koto's 2023 rebrand, built on strategy by TwentyFirstCenturyBrand, keeps the script logo but redraws it thicker with a swoop like a dance step, adds a loud Party Pink to a neutral base, and swaps couple photos for drawn scenes and confetti. After 25 years the brand still felt quiet and bridal, and it needed to reach the next generation and every kind of couple.