Wada Rebrand 2022

The World Anti-Doping Agency (WADA) is a regulator founded in 1999, working with athletes, scientists, governments and labs. Its old identity was fair but generic, and people mostly heard from WADA when the news was bad, so it had to stay serious about rules while rallying that whole network. Cossette's 2022 refresh keeps the square and equals sign of the original mark and shifts the focus from crisis enforcer to athletes, the love of sport and a level playing field.