Wonderbly Rebrand 2023

Wonderbly is a London publisher of personalized books. Customers loved the books but forgot the name, an irony for a company whose first title and former name was Lost My Name, and the brand, built for kids, needed to stretch to books for adults, parents, partners and gifts without leaving children behind. Lovework's 2023 identity keeps the paper crown that makes each reader the hero, now with the wordmark inside it, and gives the brand a more grown-up, premium footing.