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Ample 2026 brand identity by Fiasco
Ample logo

Ample

Ample Brand Identity

Fiasco·Service·2026

Ample, formerly Fornax, offers flexible finance and protection that help UK homeowners and installers make the switch to heat pumps and cleaner heating. Switching can feel like a big, technical decision, and the category talks mostly about technology. Fiasco's 2026 identity, built around Backing Better Energy, reframes the change around everyday benefits at home and gives homeowners and installers their own paths.

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Colors

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Typeface
FoundryTypography
Styles

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Style 1Style 2Style 3Style 4Style 5

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Shots

Ample: Logo construction, 2026 brand identity by Fiasco
Logo construction
Logo Construction
Ample Color Palette: Colour, 2026 brand identity by Fiasco
Colour
Color Palette
Ample: Illustration process, 2026 brand identity by Fiasco
Illustration process
Process
Ample Typography: Narrative, 2026 brand identity by Fiasco
Narrative
Typography

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Ample among energy companies

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On the expressive, approachable sideTop third for approachability. Brand 25 is the most approachable
ExpressiveRestrainedPreciseApproachableAmpleBrand 25Brand 6Brand 3Brand 18Brand 17Brand 5Brand 15Brand 29Brand 8Brand 28Brand 10Brand 7Brand 26Brand 13Brand 12
A rare lime hereIn 2 of 30 palettes here
2018’19’20’21’22’23’24’25
Two hues in one paletteMost others use one or two hues
Rare tags hereUnder 1 in 5 others have each
  • #Witty
  • #Characters
  • #Display
  • #Geometric
  • #Playful
Closest: Brand 11 and Brand 6Furthest palette: Brand 3
Brand 111 close colourBrand 61 close colour

See where Ample sits among 11 energy companies with Rebrand Pro.

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Similar vibe

Intros and bentos that look and feel like Ample

Quilt 2024 brand identity by M A N U A L
Quilt logo

Quilt

Hometree 2023 brand identity by How&How
Hometree logo

Hometree

Palmetto 2025 brand identity by Ragged Edge
Palmetto logo

Palmetto

Sunsave 2024 brand identity by Something More
Sunsave logo

Sunsave

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