Ballon d'Or Brand Identity

The Ballon d'Or is football's best-known individual award, created and run by France Football, part of the L'Équipe group. Its 2026 edition was the 70th ceremony and moved to London, so it needed one identity to carry the anniversary from print and posters to the stage and the live broadcast. Mathieu Bourneuf & Nolwen Sourdin's 2026 identity treats greatness as something shaped under pressure and builds every touchpoint around the trophy itself.