The Shaw Prize Rebrand & Brand Identity

The Shaw Prize is a Hong Kong science award, established in 2004, that honors work in astronomy, life science and medicine, and the mathematical sciences. Toby Ng's 2023 rebrand centers on a circular symbol of rays that form an S, set beside the English and Chinese names stacked as one, and adds a color for each of the three prizes to a classic gold-led palette. The prize wanted more flexibility and visibility abroad than a local, ceremony-only identity allowed.