Effica Brand Identity

Effica is a Canadian virtual clinic that gives women clinical support through perimenopause, menopause and the years that follow. Many women reach midlife feeling dismissed by a health system that was never designed around them, and the care they find is scattered and confusing. Grant's 2025 identity presents Effica as credible medical care with a personal touch, built on the idea of repairing broken care and the connections women rebuild with their health.