Globe-Trotter Brand Identity

Globe-Trotter is a British luggage maker that has handcrafted suitcases in England since 1897. As rivals competed on tech features and status, it needed a new way to stand out in luxury. Ragged Edge's 2021 identity recasts it as a lifelong travel companion rather than a status symbol, revives the original crest from its archives and gives it a voice in the spirit of old British advertising, backed by a global relaunch.