The Rampant Club Brand Identity

The Rampant Club is a referral-only whisky members' club in Ho Chi Minh City, an offshoot of Scottish whisky house Duncan Taylor that is run for its members rather than for profit. It needed a world of its own that felt rare but never like a status symbol, and Scottish without playing dress-up. M — N Associates' 2026 identity reinterprets Scotland's whisky heritage for Sài Gòn's inquisitive drinkers, putting conversation and community ahead of status.