Sommerro Rebrand 2022

Sommerro is a neighborhood hotel and destination in the 1930s Oslo Lysverker building, with 231 rooms, restaurants, a culture stage, a cinema, a spa and a rooftop. The challenge was to hold so many parts in one identity rooted in Norwegian cultural history without turning it into a 1930s costume. Bielke&Yang's 2022 identity, with strategy by Maskinen, unites heritage, functional design and lasting materials, giving each venue its own character within one family resemblance.