Sommerro Rebrand & Brand Identity

Sommerro is a neighborhood hotel and destination in the 1930s Oslo Lysverker building, with 231 rooms, restaurants, a culture stage, a cinema, a spa and a rooftop. Bielke&Yang's 2022 rebrand, with strategy by Maskinen, ties the venues together with a dedicated type family and a circular symbol of people drawn from the building's 1917 concept, a 1932 mosaic and Vigeland's gates, while each venue gets its own colors. It honors Norwegian cultural history without becoming a 1930s costume.