MOAI Brand Identity

MOAI is a senior living brand in Uruguay that reframes later life around autonomy, community and everyday dignity. Senior care brands often come across as clinical or even infantilizing, so MOAI had to break with those norms while staying trustworthy for residents and their families. Redondo Studio's 2026 identity draws on the European villages that shaped many migrant communities, presenting MOAI as contemporary hospitality for adulthood, built on closeness and shared purpose.